SWEDISH FIKA GETS ITS OWN ACADEMY

On April 22, 2025, the Fika Academy held its inaugural meeting in Stockholm. Established to raise awareness of and safeguard fika as an essential part of Swedish culture and intangible cultural heritage, the academy is the result of extensive dialogue with representatives from a broad range of sectors, including culture, academia, gastronomy, and business.

The launch of the Fika Academy is timely. Just a week later, the new Swedish Nation Brand Strategy was presented, naming fika as one of its Brand Fundamentals. Alongside IKEA and the Nobel Prize, fika is one of the symbols found to be instantly associated with Sweden.

The Fika Academy sees great potential in this growing international recognition. The word fika is not just a quirky Swedish term for a coffee break—it’s a key to understanding Swedish society. It reflects national values and qualities such as equality, sustainability, cooperation, and innovation. Fika is also the Swedish way of socializing, building trust, and caring for one another.

What fika reveals about Sweden is positive—and it’s authentic.

Läs mer här >>